Shipping products fast should be the #1 tech leaders’ priority.
Why?
Your competition isn’t another startup anymore.
It’s the next AI API update that can kill your product and make it obselete.
Facts:
OpenAI ships major updates every 4-6 weeks. Anthropic just dropped computer use. Google’s Gemini 2.0 rewrote the rules on multimodal AI.
Your “innovative feature” might be a deprecated commodity by the time you ship it.
The companies winning right now aren’t the ones with the best plans.
They’re the ones who can pivot in a sprint, not a quarter.
We’ve shifted our entire development philosophy:
- 2-week build cycles (max)
- Assume every AI capability will 10x in 60 days
- Build for composability, not completeness
- Ship, test, kill, repeat.
The hardest part? Letting go of the beautiful architecture you designed last month.
The best part? You’re building products that actually matter today, not six months ago.
The only sustainable strategy is uncomfortable adaptability.