Product Marketing Manager, SEO Content Strategy, Google Apps – Google – Mountain View, CA

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As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

On the Google for Work team, we believe that work is more than calculating profits, balancing supply and demand or pushing paper. It’s people coming together to dream, hack, create, hustle and build. It’s where we spend so much of our time so technology should get out of the way so ideas have space to grow and inspiration is free to strike at any moment.

We’re looking for an experienced and dynamic leader to help lead our SEO content strategy efforts for the Google Apps for Work web properties globally. You’ll be part of the core team responsible for delivering a best-in-class B2B web experience, based on industry best practice and user research, that serves customers in all segments of the market from Small- and Medium-sized Businesses (SMBs) to large enterprises. You’ll provide messaging and editorial direction to internal collaborators and external agencies to execute on content development and creation for our web properties globally.

You’re an SEO-savvy digital marketer and storyteller who can help the Apps for Work web team drive organic traffic growth and deliver amazing user experiences by creating persuasive, insight-backed content that bolsters our site’s SEO value, satisfies our visitors’ information needs at various stages of their journey, and converts prospects into paying customers. You’ll be both a thinker and a builder in this role, focused on how to communicate the power and potential of technology to elevate human productivity, transform organizations and ultimately change the world.

Responsibilities

Drive high-volume, organic search growth for Google Apps for Work. Define and implement SEO keyword strategies for the Apps for Work website and produce the content to support them.

Curate or create performance-oriented content (including copy, imagery, videos, etc) that persuades visitors to convert.

Conduct data analysis or research to develop insights that inform SEO content opportunities for the Google Apps for Work website.

Collaborate with technical SEO program manager to identify and execute SEO opportunities.

Collaborate with brand and product marketing managers to curate content for the Apps for Work website.

Minimum Qualifications

BA/BS degree or equivalent practical experience.

4 years of experience in a SEO content strategy capacity for global enterprise websites with a high tech or Internet company.

Preferred Qualifications

BA/BS degree in marketing or related field.

Experience developing persuasive, performance-oriented content (e.g. copy, videos, infographics, etc.) for considered-purchase products (e.g. business-to-business technology products).

Proficiency using Web Analytics and SEO tools. Passion for SEO and producing content for both users and search engines.

Ability to analyze and apply data, inclusive of conducting primary market research, to drive keyword and content strategies.

Ability to work collaboratively across internal stakeholders as well as manage external agencies or vendors to deliver project outputs.

Strong editorial and creative/copywriting skills.

Area

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

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