Mastering The Art Of Choosing A Domain Name

Choosing a domain name could be the most stressful decision while creating a website because your entire online business rests on it.

So, what exactly is a domain name and what should you keep an eye on to avoid the costly mistake of making a bad decision? The infographic by Hosting Tribunal will answer the question.

Here are the most important general tips taken from the infographic about selecting the proper name for your online business.

Use Keywords

It is highly recommended to choose a keyword-rich domain name. It helps in two ways. First, you will rank better on Google’s search results. Secondly, your visitors will relate to your business in a better way.

Keep It Short

Needless to say, long and complex words and names are difficult to remember. Thus, make sure that your domain name is short and easy to memorize. Ideally, it should contain around 15 characters.

Longer names lead to typos, which will make you lose on the traffic.

Make It Easy To Pronounce And Spell

There is nothing worse than a domain name difficult to spell and even tougher to pronounce. As a business owner, you will frequently be in situations to tell and spell your domain name to other people. If you’re struggling to do it, it’s time to reconsider your choice.

So, keep it short, simple, and easy to spell.

Avoid Hyphens

It is highly recommended to avoid names with hyphens. The main reason is that users will frequently forget to type it into the address bar and will not land on your homepage.

Skip Doubled Letters

Skip doubled letters simply because users will too often make typos while trying to reach your site. For instance, a domain name like ‘’ is prone to typo, as people are more likely to miss out on the double ‘s.’

These were a few essential points that you must keep in mind while choosing a domain name. To find out more details about them and their history, check out the amazing infographic that follows.

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