With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption.
I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but that zany aesthetic is hardly for everyone – for the average downloader, app icons represent the first encounter users have with a new app. So it needs to be a good one!
If your app icon is ugly, users will either delete the app or hide it away in a folder somewhere that they might forget about it.
Unfortunately, this is one area in which looks really do matter.
So what can you do to make sure that your app’s icon is the homecoming queen and not the shy girl next door?