Local SEO is a lot different from SEO for a non-geo specific brand. Any SEO expert or practitioner will tell you how local SEO ranking factors keep on changing, making it difficult for businesses to leverage the power of top places on Google SERPs.
Here’s a quick look at local SEO ranking factors, as presented by Moz in its 2017 Local Search Ranking Factors report.
It’s no surprise that external locations signals (citations) and review signals feature in the top 5 contributors. In…