Whether you’re an influencer, a non-profit founder, or a business owner, your organization has a social media strategy and a website. These two assets should work in tandem, not as separate entities. Far too many companies and brands make the mistake of siloing off their website and social media marketing strategy from one another.
In fact, your website should become the center of all your marketing efforts, serving as the main brand experience for customers. As such, your goal should…
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