With 2.8 billion people using social media by the end of 2016, brands continue to make social media a priority in their marketing efforts. While social media marketing is an excellent promotional tool and tactic, some businesses go about it the wrong way.
Brands and businesses of varying sizes make the mistake of attempting to be active on allpopular social media networks. In theory, being on every platform means you have the potential to reach more possible customers. However, this leads…
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