Google Analytics has been a marketer’s best friend since its launch in 2005. This in-depth tool provides a wealth of information about a website’s performance. Marketers use this data to make informed decisions about their promotional strategies, website design and content, and business objectives. Although, if you’ve never used Google Analytics before, it is a bit overwhelming at first.
To begin, follow these simple set-up instructions from Google. Once you acquire your tracking…
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