Website traffic is the lifeline of any online business. Your website is the face of your online existence and dictates how your viewers perceive your business. One of the massive problems marketers face when they get started with inbound marketing is generating online traffic.
The competition for traffic generation and retention has increased tremendously, due to the exponential rise of Internet marketing. Website traffic is both an important indicator and driver of business growth. It can help you in a variety of different ways, some are mentioned below:
- Gather valuable insight about your target audience in order to help make educated decisions.
- Enhance your SEO and search engine credibility.
- Oversee how well your marketing is working.
- Generate leads, increase conversion rate and get more customers.
Top High-Impact Strategies To Boost Website Traffic
The ultimate aim of any online entity is to increase organic traffic. More visitors to your site mean more potential customers viewing your content. This is where the quality of your content comes into the equation. Your content broadcasts your brand’s products and services. Here are few of the most effective ways you can boost traffic.
1. Use of Long Tail Keywords
Long tail keywords are particular phrases or niche keywords within your sector. Although in a normal scenario they don’t have high search volumes however, you can actually get more traffic as they are quite less competitive.
Popular keywords like Inbound Marketing, Social Media Marketing, or IT, take a lot of time to rank high however, you can swiftly pop-up in search engines for long tail keywords. In addition to this, these keywords typically correlate with prospects that are willing to buy instantly.
2. Utilization of Social Media Channel
In the modern era, social media is an effective way to get more viewers for your content and tap into the personal networks of your existing fans. Simply curating engaging content is not enough as you will have to publish or link this content effectively on social media channels.
The role of hashtags is also gaining amazing popularity. People have become increasingly picky and choosy about the content they consume, which invariably means they are turning to hashtags as a medium to streamline the influx. The professional use of hashtags enables you to accurately pinpoint your ideal customer and expand your reach beyond your existing audience.
3. Aggressive Email Marketing
One of the evergreen methods of marketing is the use of emails. The effectiveness of this form of marketing hasn’t faded away with the passage of time. It is still a high efficient and successful channel to help drive traffic to your website.
Email marketing can be a powerful tool and even a moderately successful email blast can result in a considerable uptick in traffic. It is quite crucial to understand that you should not be bombarding people relentlessly with emails. A friendly and professional email reminder about a new product or service can help you boost traffic.
4. Responsive Website
In the current digital setup, having a responsive website has become a necessity. It may not alone give you extravagant traffic, however it can substantially help in being a good medium for visitors. Put yourself in you visitors shoes, would you spend time on a slow website? Would you even wait till the website loads? The answer is simple. Users are looking for fast solutions to their needs and a slow website will definitely ward of any prospective traffic.
Furthermore, Google will also consider the performance or the responsive level of a website when determining its ranking. So make sure your website performance is on point or generating any type of traffic might be next to impossible.
5. Use of Videos in Content Strategy
There is no doubt that text based content is all well and good, but video can be a real valuable asset. Incorporation of video in content can help in both attracting new visitors and will make your site more engaging. Different studies have suggested that information retention is higher for visual material in comparison to textual formats.
6. Keep Updating Your Listings
There is no denying of the fact that you should be ideally eyeing to appear first when a potential customer searches for something similar to your offerings. Having said this, third party listing can also play a pivotal role in whether someone discovers your business in the first place. There are numerous online directories available and you should be sure that individuals who find these listings are provided with accurate URLs and company info.
The Bottom Line
Online competition across the globe has touched new heights. The race to stay ahead of others has become immensely fierce. E-commerce websites are significant, as they are the first and the most important point of contact between the customers and the company. Getting website traffic, however, isn’t nearly as difficult as it seems, the above mentioned strategies can help you achieve the desired outcome.