If starting a website for your business is a goal this year, add one more thing to your to-do list: creating a custom email address.
The goal of branding your company is to ensure that potential customers know exactly who your brand is, and that you look professional. Just like you’d have a custom URL for your website rather than something like mybusiness.wordpress.com, you also need a custom email address to provide consistent branding.
Not convinced that you need to go to the trouble…
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