Email marketing is widely regarded as one of the most successful online marketing tactics for businesses of all types, offering a return on investment of $38 for every $1 and outperforming search and all of the social media channels when it comes to conversion rates.
But no business can hope for positive results from an email marketing campaign unless they’ve first managed to build a decent-sized email list. If no one’s receiving your emails, how do you expect them to do anything…
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