For the past few years, America has steadily become a country saturated in distrust. The 2018 Edelman Trust Barometer marks the biggest annual decline in trust among Americans since the study began in 2001. Year-over-year, trust in institutions, including government, Continue reading A Matter of Trust
The Zero Trust Network, or Zero Trust Architecture, model was created in 2010 by John Kindervag, who at the time was a principal analyst at Forrester Research Inc. Now, seven years later, CIOs, CISOs and other corporate executives are increasingly Continue reading What is Zero Trust? A model for more effective security
It isn’t uncommon for even eCommerce sites with good traffic to experience unexpectedly low sales numbers, because high traffic doesn’t automatically equate to high sales. Now the question is, why is it happening? Your traffic stats are showing good numbers Continue reading 9 Reasons Why Your Website’s Conversion Rate is Below Expectations
Google recently made a big update related to security in its popular Chrome web browser. As we noted in a previous post, when users input information in a form on a website that is not secured with SSL, the browser Continue reading Trust But Verify: Ensure Safe Web Browsing
To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need. Increasingly organisations are running user surveys, focus groups and usability test sessions. They use Continue reading 6 Reasons You Can Never Trust Users!