Getting the most out of Google Analytics – Part I

Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to Continue reading Getting the most out of Google Analytics – Part I

6 Google Analytics Red Flags to Be on the Lookout For

Google Analytics is a versatile tool used by marketers in all industries across the globe. The analytics platform provides in-depth data on website performance, the effectiveness of a content marketing strategy, and other online marketing insights. In addition to shedding Continue reading 6 Google Analytics Red Flags to Be on the Lookout For

How to Add Google Analytics to WordPress

Every day we engage in some or the other activity, be it counting the calories consumed, steps climbed, the revenue our business generates or analyzing the growth of shares and income. It is very important in all these cases to Continue reading How to Add Google Analytics to WordPress

7 Reasons Why You Should Be Using Google Analytics

If you have a website, you should be using Google Analytics. There are no exceptions here – it’s a useful and important tool for every website owner.  One of the first things we recommend website owners do when launching a Continue reading 7 Reasons Why You Should Be Using Google Analytics

5 Ways to Use Google Analytics Data to Optimize Your WordPress Website

Since 2005, Google Analytics has provided marketers and website owners with in-depth data about a website’s traffic, users, and content. Using this tool, marketing professionals can make informed decisions with regards to their content, website structure, and promotional strategies. When Continue reading 5 Ways to Use Google Analytics Data to Optimize Your WordPress Website

Everything You Need To Know About Google Analytics I WP Engine Blog

Google Analytics is a powerful tool. And better yet, it’s free! Often times, though, it can feel like you’re drowning in data. Maybe you don’t know exactly what is important and what isn’t. Or you don’t know what the most Continue reading Everything You Need To Know About Google Analytics I WP Engine Blog

Wi-Fi analytics SaaS can make retail cool

Retail hasn’t lost its “cool.” [aaaayyyyy] It’s just reinventing it. We know this but Amazon’s recent purchase of Whole Foods sure gave everyone a wake-up call to “innovate or get left-in-the-dust.” I know, you’re in charge of IT, not corporate Continue reading Wi-Fi analytics SaaS can make retail cool

Using Google Analytics to Build Your Content Strategy [Upcoming Webinar]

One of the easiest ways to ensure a high-quality website guaranteed to attract valuable traffic is by producing content that sparkles. To get an idea of what content is going to perform it’s important to know what current content is Continue reading Using Google Analytics to Build Your Content Strategy [Upcoming Webinar]

Analytics: Pageviews v. Impressions

Perhaps the title of this article should be Google Analytics versus PHP… you be the judge. I have heard often about the disparity between other site analytics packages and Google Analytics, but this has me wondering a lot. Read all of Continue reading Analytics: Pageviews v. Impressions