Nabeena Mali: In many ways, marketing is an art. Finding that special combination of factors that not only cuts through the clutter to reach out to your audience, but also entices them in, and wins their loyalty, is something that Continue reading The Definitive Guide to Marketing Analytics
The use of mobile devices has risen hugely in the last few years mobile usage has overtaken desktop for the first time. So it has become crucial that advertisers pay attention to mobiles and make sure they’re optimizing their advertising strategies. You could Continue reading 5 Innovative Tips To Improve Your Mobile Advertising Using AdWords
Instagram is now one of the main social media players, but one that some brands may still not be entirely familiar with. In spite of the image-driven platform’s huge popularity, we still hear a lot more about Facebook and Twitter. Continue reading The Business Guide to Advertising on Instagram
With so many social media channels competing for user attention, LinkedIn has managed to set themselves apart as being the primary place online to make business connections and share professional updates. That may make it a strange advertising fit for Continue reading Beginner’s Guide to Advertising on LinkedIn
For some of you reading, the mass appeal of Snapchat might still be baffling. Who knew one of the things social media users were missing was the ability to make the social experience even more temporary and fleeting? Well, the Continue reading Getting Started with Snapchat Advertising: A Guide for Businesses
I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick Continue reading Why Some Social Media Marketers Are So Dumb!