You may not be aware that the rough consensus in the tech community is that Cambridge Analytica were almost certainly bullshit artists. Oh, don’t get me wrong, what they tried to do, and/or claimed to do, was super shady and amoral and would have been ruinous to reasonable informed democracy if successful. But I have yet to find anyone credible who thinks that their “psychographics” approach actually works.

That is: it doesn’t work yet.

We may yet thank Cambridge Analytica, for inadvertently…

Read the entire article at the source link… Jon Evans

#codango #developer #development #coder #coding

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