Podcasts are quickly becoming an important way that people choose to consume media—in addition to the internet, television, and radio.
According to Edison Research, 40% of American have listened to podcasts and 24% have listened to one in the past month.
That’s a lot of listening, which means it might be time to pay attention to podcasting as a marketing tool.
Think of podcasts as radio shows on demand. In fact, some of the most popular podcasts are originally…