Should You Add Podcasts to Your Marketing Arsenal?

Podcasts are quickly becoming an important way that people choose to consume media—in addition to the internet, television, and radio.

According to Edison Research, 40% of American have listened to podcasts and 24% have listened to one in the past month.

That’s a lot of listening, which means it might be time to pay attention to podcasting as a marketing tool.

On-Demand Audio

Think of podcasts as radio shows on demand. In fact, some of the most popular podcasts are originally…

Read the entire article at the source link… Andrew Allemann

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