SAP is buying identity management firm Gigya for $350M



SAP, the German enterprise software giant, today announced an acquisition to strengthen its hybris e-commerce division. It has acquired Gigya, a firm that helps online properties manage customer identities and profiles. Terms of the deal have not been disclosed officially, but our sources tell us it is for $350 million.

This was the same figure that was reported yesterday when the news leaked out as a rumor in the Israeli press (Gigya is based out of Mountain View, CA, but its R&D is…

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