Prose raises $5.2 million for custom shampoo



Whether your hair is straight, curly, color-treated or oily, the texture is unique. And a newly launched startup called Prose thinks your hair products should be, too.

Prose is working with hair salons and stylists to build custom formulations for clientele. They’ll not only take into account a person’s hair type but whether their city has pollution, wind or humidity. Prose will also work with customers who want their products to be Vegan or GMO-free.

The New York-based startup is…

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