When it comes to tracking the effectiveness of online advertising campaigns, PhoneWagon CEO Ryan Shank said there’s been a big piece missing for most businesses — namely, how often those campaigns lead to phone calls.
Shank has plenty of experience in local marketing, having worked in sales at Yext, then founding Mhelpdesk, which he sold to IAC’s ServiceMagic.
And he’s announcing that PhoneWagon has raised $1.2 million in seed funding, led by Birchmere Ventures, with participation…
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