Omnyway raises $12.75M to connect advertising and mobile commerce



Omnyway announced today that it has raised $12.75 million in Series A funding.

Previously known as OmnyPay, Omnyway has built technology around what it calls “augmented digital commerce” — basically, helping retailers stay connected to consumers through their mobile phone during the in-store shopping process. That includes loyalty programs, coupons and what CEO Ashok Narasimhan described as a “seamless” mobile payment process at checkout.

This can all be integrated into a…

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