By default, Microsoft Word automatically changes straight quotation marks ('or') to curly (smart or typographer's) quotes as you type. to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and / or other garbage code.
When in doubt, do not allow your Ezine Articles to contain smart quotes:
Most articles that are put into article distribution often end up being sent to an email newsletter audience. Email newsletter…
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