Lock-In And Enterprise IT – Video

We all know that lock-in is inevitable. You make a choice and then you live with the consequences of what you have bought.

However, I see a number of areas where vendors are actively promoting lock-in to capture unearned profits and control their partners. These dark patterns are not always obvious and I wanted bring them to your attention.

Lock-in isn’t bad as long customers understand what they are getting. Complexity binds users to a vendor and drives extended sales cycles that benefit…

Read the entire article at the source link… Greg Ferro

#codango #developer #development #coder #coding

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