Even the Most Interesting Man in the World couldn’t make Luma work as standalone company



Luma, a three-year-old, Atlanta, Ga.-based maker of smart WiFi routers, has been acquired by First Alert, a maker of smoke and carbon monoxide detectors that is itself a subsidiary of Newell Brands, a public company whose other holdings include Rubbermaid.

Terms of the deal aren’t being disclosed, but Luma had attracted $22 million from investors, including Relay Ventures, Accel Partners, and Andreessen Horowitz, among others.

Axios was first to report the news, having obtained an…

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